The Proposal -The majority of our community doesn’t know what a paleta is. We are here to bring authentic paletas to the local community in Torrance California.
Product info-A paleta is a frozen ice bar made from fruit that comes in a multitude of natural flavors. Our palates have no artificial colors, or sugars added to them. On top of that, they are diabetic friendly, so everyone can enjoy this icy treat on a hot or cool day.
Product History-Paletas originate from Mexico and are becoming increasing popular in the United States
Location- Our company will be located across the street from El Camino College on the Manhattan Beach st. side. Since we are so close to school, our company will also be giving students discounts.
The target market: Torrance locals (schools) will be located near college.
Ad ideas: flyers and posters posted throughout the campus and in local news paper
Student discounts will be given to those who qualify
Flavor ideas (http:// hubpages.com/hub/Michoacan-Neveria-Heladeria-Flavors livelonger.)
our ideas based on real polls taken in and outside of class(on bottom)
Curry/ChiliL/emon/Salt/Strawberry/Pineapple/Mango/Kiwi/Banana/Blue Berry/Coconut/Peach/Lime/pomegranate/tamarind/
(combo flavors)
The Competition-
Dryers fruit bars
Jamba Juice bars
Blue Bell Fruit bars
Helados Mexico
Possible company names- Tres Paletas/El Paletero/ Brunetta’s Paletas /paletopia/paleta viva/(more to come after panel)
selling inside 7-11 stores (2 flavors)
will make a 7-11 ad along with flyers for school
selling inside 7-11 stores (2 flavors)
will make a 7-11 ad along with flyers for school
-need more direction/target market/panel says no, bac to the drawing board, it be like that sometimes.-
ReplyDeleteWe will get there, today in class I suggest all we do is research!! one step at a time :)
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