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Product History-
-A paleta is a Latin American ice pop usually made from fresh fruit. The name comes from palo, or “stick,” and the diminutive ending -eta, referencing the little flat stick frozen into each item; the stores, carts, and kiosks where they are sold are known as paleterías, and the sellers are called paleteros.”-wikipedia.com-
“-In the 1940’s, one of the most famous Mexican heladerías opened for business — La Michoacana, a family-run store in Tocumbo, Michoacán. This little ice cream store eventually became the brand that popularized paletas all over Mexico.” -http://www.pickapaleta.com/history-
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There is an old legend that says that the Aztec emperors had people who would bring ice from the Popocatépetl volcano and that they would eat it mixed with fruits, but none of this actually comes from a reliable written source. What we know is that during the Viceregal times, ice was regulated and monopolized by the Spanish crown, making people pay very high taxes to have access to it.
After Mexico became independent from Spain in 1810, this taxation was lifted, and there was a democratization of the ice market. More people had access to it and therefore, more people experimented with it.
PROPSAL
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Proposal
- We will be selling authentic paletas to the Belmont community, by educating them on this ethnic frozen fruit popsicle.
- We will be operating our business from a beach side community along the strip on 2nd and ocean st.
What is a Paleta?
- Paletas are Latin American ice pop made from fresh fruits. The fruit is sometimes blended with milk or cream to create paletas de leche or milk popsicles.
Product History
- The name comes from palo, or “stick,” and the diminutive ending –eta, referencing the little flat stick frozen into each item; the stores, carts, and kiosks where they are sold are known as paleterias, and the sellers are called paleteros.
- It is believed that Paletas originated in Tocumbo, Michoacan
- 1940’s, one of the most famous Mexican heladerias opened for business known to be La Michoacana which is family owned. This little ice cream store eventually became the brand that popularized paletas all over Mexico.
Location : Belmont Shore
- Belmont shore spans 2nd street and Southern Avenue near the southern most part of the city.
- The neighborhood features Spanish-style homes from the 1920s and 30's as well as beach bungalows.
- Each summer, Bayshore Avenue is closed to traffic and is converted into a pedestrian and bicycle-only zone.
- Its eastern border includes Alamitos Bay Beach, an inland beach that faces Naples Island across a channel. The area offshore is popular with kite surfers, swimmers, kayakers, and boaters and for its Local seasonal events.
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Activities
- The Belmont Car Show is the largest one-day annual car show held on the west coast.
- The Long Beach Sea Festival has ocean- and beach-related events in Belmont Shore.
- Congressional Cup is a major international sailing event. It is the only grade 1 match race regatta held in the United States. The one-on-one race format is the same as the America's Cup.
- Weekly events can also be seen on its city website.
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Target Market
- Those who visit Belmont Shore District.
- Population of Belmont Shore: 30,565 zip code 90803.
- Income per household averages about 77,900.
- 42.28% Never married, 33.95% Are married, 42.99% Are single parents.
- 82.42% White, 2.87% Black, 5.51% Asian, 12.41% of the people claim Hispanic ethnicity.
- Average age of those that live in Belmont Shore is 51.2% ages 20-30.
- Our main target market is The Belmont Shore Community.
Competition
- Yogurt Land
- Aroma Di Roma
- Jamba Juice
- Jack in the Box
- 7 Eleven
Advertising Ideas
- Store flyers
- Street vendors (Karts)
- Sponsor Boats with custom sails with our company logo
- Ads in Local News Paper
Flavor Ideas:
Paleta flavors can be divided in two categories: cream-based and water-based. Milk-based flavors are creamy in texture and traditionally include:
vanilla, chocolate, rum, coco
the panel loves it :D
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