-paleta roughs-new digital roughs

 top-rounghs, really rough, looks crazy.

bottom-ai. doc roughs.

-color and concept-green white red. this top logo states Mexico, but our look/concept is like a Mexican fiesta, im missing the party fun appeal.
-the bottom rough was concept comes from a Mayan calendar i found on the web, this too is in reference to Mexico, but again, missing our "fiesta" feel. I do like the look of the bottom logo despite the lack of the "party time" factor.

paletopia

As a group, we choose this name for our paletas. We were to come up with individual logos for our company. Before i got started on these, i didn't think how w were going to brand our product, i went went for digital  roughs, without thinking. As a result, my logo roughs, don't look bad, but they do not gasp an authentic feel to them. I'm still posting them because i did spent quite some time on them.


The next batch of logos will look totally different from what they are now, i like my color scheme, but if it doesn't work, i will have to change it, or just make the colors brighter, there is so much more research that has to be done.

mas palates

told by panel, they need more product info-done
-take out diabetic info-done
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Product History-

-A paleta is a Latin American ice pop usually made from fresh fruit. The name comes from palo, or “stick,” and the diminutive ending -eta, referencing the little flat stick frozen into each item; the stores, carts, and kiosks where they are sold are known as paleterías, and the sellers are called paleteros.”-wikipedia.com-

“-In the 1940’s, one of the most famous Mexican heladerías opened for business — La Michoacana, a family-run store in Tocumbo, Michoacán. This little ice cream store eventually became the brand that popularized paletas all over Mexico.”  -http://www.pickapaleta.com/history-

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There is an old legend that says that the Aztec emperors had people who would bring ice from the Popocatépetl volcano and that they would eat it mixed with fruits, but none of this actually comes from a reliable written source. What we know is that during the Viceregal times, ice was regulated and monopolized by the Spanish crown, making people pay very high taxes to have access to it.

After Mexico became independent from Spain in 1810, this taxation was lifted, and there was a democratization of the ice market. More people had access to it and therefore, more people experimented with it.





PROPSAL
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Proposal

• We will be selling authentic paletas to the Belmont community, by educating them on this ethnic frozen fruit popsicle.
• We will be operating our business from a beach side community along the strip on 2^nd and ocean st.

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What is a Paleta?

• Paletas are Latin American ice pop made from fresh fruits.  The fruit is sometimes blended with milk or cream to create paletas de leche or milk popsicles. 

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Product History

• The name comes from palo, or “stick,” and the diminutive ending –eta, referencing the little flat stick frozen into each item; the stores, carts, and kiosks where they are sold are known as paleterias, and the sellers are called paleteros.
• It is believed that Paletas originated in Tocumbo, Michoacan
• 1940’s, one of the most famous Mexican heladerias opened for business known to be La Michoacana which is family owned.  This little ice cream store eventually became the brand that popularized paletas all over Mexico.

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Location : Belmont Shore

• Belmont shore spans 2^nd street and Southern Avenue near the southern most part of the city. 
• The neighborhood features Spanish-style homes from the 1920s and 30's as well as beach bungalows. 
• Each summer, Bayshore Avenue is closed to traffic and is converted into a pedestrian and bicycle-only zone.
• Its eastern border includes Alamitos Bay Beach, an inland beach that faces Naples Island across a channel. The area offshore is popular with kite surfers, swimmers, kayakers, and boaters and for its Local seasonal events. 

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Activities

• The Belmont Car Show is the largest one-day annual car show held on the west coast.
• The Long Beach Sea Festival has ocean- and beach-related events in Belmont Shore. 
•  Congressional Cup  is a major international sailing event.  It is the only grade 1 match race regatta held in the United States. The one-on-one race format is the same as the America's Cup.
• Weekly events can also be seen on its city website.

http://www.belmontshore.org/  

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Target Market

• Those who visit Belmont Shore District.
• Population of Belmont Shore: 30,565 zip code 90803.
• Income per household averages about 77,900.
• 42.28% Never married, 33.95% Are married, 42.99% Are single parents.
• 82.42% White, 2.87% Black, 5.51% Asian, 12.41% of the people claim Hispanic ethnicity. 
• Average age of those that live in Belmont Shore is 51.2% ages 20-30.
• Our main target market is The Belmont Shore Community. 

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Competition

• Yogurt Land
• Aroma Di Roma
• Jamba Juice
• Jack in the Box
• 7 Eleven

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Advertising Ideas

• Store flyers
• Street vendors (Karts)
• Sponsor Boats with custom sails with our company logo
• Ads in Local News Paper

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Flavor Ideas:

Paleta flavors can be divided in two categories: cream-based and water-based. Milk-based flavors are creamy in texture and traditionally include:
 vanilla, chocolate, rum, coconut, pecan/walnut (nuez), andarroz con leche, which is a type of rice pudding. Ice-based flavors include strawberry, mango, lime, cucumber, dill pickle, Jamaica, cantaloupe, watermelon, pineapple, guava, and tamarind. They are made from juices and sometimes include bits of frozen fruit. Although most flavors are sweetened with sugar, some are not, such as pepino con chile y limón (spicy cucumber with lime).

The Paleta Project

The Proposal -The majority of our community doesn’t know what a paleta is. We are here to bring authentic paletas to the local community in Torrance California. 

Product info-A paleta is a frozen ice bar made from fruit that comes in a multitude of natural flavors. Our palates have no artificial colors, or sugars added to them. On top of that, they are diabetic friendly, so everyone can enjoy this icy treat on a hot or cool day.

Product History-Paletas originate from Mexico and are becoming increasing popular in the United States

Location- Our company will be located across the street from El Camino College on the Manhattan Beach st. side. Since we are so close to school, our company will also be giving students discounts. 

The target market: Torrance locals (schools) will be located near college.

Ad ideas: flyers and posters posted throughout the campus and in local news paper

Student discounts will be given to those who qualify 

Flavor ideas (http:// hubpages.com/hub/Michoacan-Neveria-Heladeria-Flavors livelonger.) 

 our ideas based on real polls taken in and outside of class(on bottom)

Curry/ChiliL/emon/Salt/Strawberry/Pineapple/Mango/Kiwi/Banana/Blue Berry/Coconut/Peach/Lime/pomegranate/tamarind/

(combo flavors) 

The Competition-

Dryers fruit bars

Jamba Juice bars

Blue Bell Fruit bars

Helados Mexico  

Possible company names- Tres Paletas/El Paletero/ Brunetta’s Paletas /paletopia/paleta viva/(more to come after panel)

selling inside 7-11 stores (2 flavors)
will make a 7-11 ad along with flyers for school

good mccormick 2

                                                     Minor changes to digi rough (winner)
                                                 -irvine- text are is changed, minimizing space
                                                    the web address goes full across the page

good Mccormick

no one in class noticed the typo on the digi roughs, i hadn't either until i started working on the winning  (top left) rough.

the new rough doesn't have this typo. it was decided that fine wines was concluded to be the most important part in my new version, not true, so i minimized it.

Bad Mccormick

                                                        original ad picked by Angela

                                                   roughs to redesign this bad ad

                                                          my digital roughs (4)

                                                                  winner ad critique