process book-ads-package desings

first package desigh roughs and digital roughs, book in progress

 roughs of ad

-more roughs, for more ad ideas

-a paleta face-tag line, we dont clown around, looks like a clown-(done)

-a "paleta person" (in progress, tagline? hmm maybe not)

-package rough(bottom right) big fruit, grouped fruit in black n white ( at leaste that is the idea anways. the packages might change

more digi ruffs

-took out orange
-took out tagline
-added new tag on new rough (only for that one)
-took out nice, centered image

-logo are not the same size, but not on purpose

-digi ruffs-

her are a few based on the "paleta fruit" concept., all fruit images taken by me. the stick is actually a is a nail filer,m clever egh?

i chose the tag line nice, for a double meaning.

-ironic roughs-

I chose to do ironic ad designs for the paleta campaign. An ironic ad is suppose to be humours, or the opposite of its meaning.The drafts with single a  paleta is suppose to be fruits shaped into a paleta with a wooden stick, i will put an ironic slogan (or attempt to) and ad logo on the bottom

the ads with fruit will have "hand" drawn limbs, interacting. The idea is to keep authentic fruit thrown in every ad, to convey the realism of the paletas. Since our logo already has a paleta in it, i didn't want to come off as redundant.

ironic rough ad

i will take my own images, use own props, blender, fruit, kitchen, camera, but this is an idea for ad 1.

i will outline certain element have real blender and fruit/paletas

to the ads

waiting to get the logo (paletopia blue)

ad ideas- the process bare fruit, bar paletas

ironic ads (1)

-palates and fruit chopped and combined with real fruit,

-sliced bananas=stick

-sliced mangoes+strawberries+limes+paletas=body

-will form into a paleta, chopped

get on Photoshop

-DO ROUGHS FIRST-

-ironic ad (2) how its made

from the fruit-to the blender-to the box-to home-

-paletas standing in line to jump off a ledge and into a blender, then come out as paletas

-Words-

frozen

tasty

savory

sweet

naked fruit

divine (intervention)

yumm icy, sometimess yummy spicy

palatopia logo 2

upgrade-took out paletas that were in the middle, took out the drop shadow, got rid of the streamers on the bottom and changed the mid section, look cleaner.

heres another with added fruit and defined strawberry