TARGET MARKET-COFFEE/NON COFFEE DRINKERS
I LIKE THE AD BECAUSE ITS, CLEAN, EASY TO READ.THE TEXT AND IMAGES
ACROSS FIT AND ALIGNED RIGHT.A GRID IS APPARENT IN THE AD. THIS AD FLOWS NICELEY. :)
BAD AD-
THIS AD IS ALL OVER THE PLACE. WHAT SHOULD I LOOK AT FIRST, WHERE IS MY
EYE LEADING ME, ALL OVER THE PAGE. NOT GOOD. BOB HARPER PRODUCT IS TO
SMALL, WHERE AS THE QUOTE SEEMS TO BE THE MOST IMPORTANT PART OF THE
AD. NOT TRUE IN MY EYES. THE INFORMATION FONTS HAVE TO MAY SIZES AND STYLES.
TARGET MARKET-PEOPLE THAT POP WEIGH LOSS PILLS, WHO DON'T READ THE
BOTTLE FOR PROPER INSTRUCTIONS AND WONDER WHY THEY HAVEN'T LOST
ANY WEIGHT...
